The impact of COVID-19 on fundraising
In a year dominated by coronavirus, social distancing and warnings of looming recession, charities find themselves caught in the crosswinds of a perfect storm. An unprecedented drop in income paired with rising demand is causing mayhem for a sector which was already spread too thinly pre-pandemic.
“Our donation income has flat-lined. Individual giving is down 81% this year versus last year, and we anticipate it won’t rise to typical levels for the rest of 2020.”
ANONYMOUS GOODBOX MEMBER, HOMELESS CHARITY
These are the circumstances in which GoodBox releases its latest white paper, Charities and Coronavirus: Weathering the Storm. The paper delves into historical data to determine what non-profits can learn from previous crises, from the Great Depression to the Great Recession. Furthermore, it considers the role that technology can play in supporting the third sector through the challenge that lies ahead.
Through examining digital trends, donor behaviour and providing actionable & practical insights, the paper intends to help charities prepare for an uncertain future.
So, what are you waiting for? Download Charities and Coronavirus: Weathering the Storm below.