Challenging the City to give big
Today we are delighted to announce our partnership with The Lord Mayor’s Appeal, which sees the launch of a digital giving experience for City Giving Day 2020. The day brings together companies and employees across the City to raise vital funds for multiple causes including the four charities supported by The Lord Mayor’s Appeal whilst also celebrating the philanthropic and voluntary achievements of the City itself.
City Giving Day has raised millions in donations, but this year they faced a new fundraising challenge.
With the Square Mile remaining eerily quiet amid Covid concerns, many of their typical fundraising activities are not possible – typically over 400 corporate organisations host bake sales, sport challenges and other events in their offices. But through their partnership with GoodBox, The Lord Mayor’s Appeal hope to drive record engagement through their website despite this reduction in in-person fundraising. How? Through a first-of-a-kind digital experience.
Hosted on The Lord Mayor’s Appeal website, visitors are encouraged to nominate their colleagues to take part in up to 15 challenges, ranging from a 10km run to baking something red. Once the sponsor has chosen their nominee, they will provide encouragement in the form of sponsorship to the four supported charities.
The GoodBox offering includes a “Charity Calculator” which dynamically displays exactly the impact and difference that their donation will make to each of the four charities; Place2Be, OnSide Youth Zones and Samaritans, and The Duke of Edinburgh’s Award.
City Giving Day takes place on Tuesday 22nd September 2020, but the challenges will be live for nomination and completion from Wednesday 9th September and will be launched by the Lord Mayor William Russell, who will kick things off by completing a challenge.
