Doing fundraising campaigns the right way

Fundraising is a fine art. With so many organisations vying for people’s attention and support, it’s important to find innovative ways to engage your audience and encourage them to donate to your cause. This might mean utilising new technology, devising a viral-worthy social media fundraising campaign, or hitting the streets with a rabble-rousing strategy. Either way, simply jingling a bucket with a few coppers outside a tube station just doesn’t cut the mustard anymore – and not only because fewer people are carrying cash these days.

At GoodBox, it’s our job to modernise how charities fundraise, so we know a thing or two about what defines innovative fundraising from the rest of the crop. In this article we’ll be giving you the lowdown on how to create a successful fundraising campaign, with a few recent examples of fundraising campaigns that have caught our eye.

What is a fundraising campaign?

A fundraising campaign is used by charities and nonprofits to gather a target amount of donations for their chosen cause over a set period. As well as generating funds, a fundraising campaign also raises awareness for a charity’s mission and goals. This is a pretty broad definition – the reality is that fundraising campaigns vary significantly in their means and methods. The exact type of campaign you choose will often depend on your specific goals, not to mention the resources you have at your disposal.

What are some of the different types of fundraising campaigns?

Fundraising campaigns aren’t just limited to swanky black tie balls, door-to-door collections or that colleague who always seems to have raffle tickets in her hand. Thanks to the internet and social media, there has arguably never been a more diverse range of options for fundraising campaigns. Here are just a few examples to get you started:

Major giving campaign

When we refer to a ‘major giving’ campaign – we’re talking about serious money. Whether it’s a large company that is committed to