Case studies: How charities are raising more with contactless giving

A new era of giving

Donor behaviour has shifted significantly in recent years. With fewer people carrying cash and more choosing to pay by card or digital wallet, charities are rethinking traditional fundraising methods. Contactless giving provides a modern, secure and frictionless way for supporters to donate, making generosity quicker and more accessible.

At GoodBox, we have seen how contactless donation devices can transform fundraising for charities of all sizes. Below are a few examples of how different organisations are adapting.

Case study 1: Museums and cultural venues

Museums and cultural institutions rely heavily on visitor donations to support exhibitions and community programmes. Traditionally, they depended on coin boxes and small cash contributions, but as visitors moved away from using cash, donations began to decline.

By offering contactless donation points, these venues made it easier for visitors to give. The simplicity of tapping a card or phone encouraged more people to contribute, and many felt more comfortable giving regularly during repeat visits.

Case study 2: Religious organisations

Places of worship have long depended on weekly collections. As attendance patterns changed and cash use declined, the traditional collection plate was no longer as effective.

By introducing contactless options, churches and other faith groups found that members appreciated having a choice. Many chose to support their community in this way, leading to a more consistent level of contributions compared to relying solely on cash.

Case study 3: Healthcare charities

Hospitals and healthcare organisations often rely on public support to fund patient care, research and essential equipment. These busy environments can make it difficult to manage cash securely or encourage in-person giving.

With contactless giving, patients, visitors and staff could make secure contributions quickly and easily. This provided an accessible and practical way to raise funds without adding administrative burden.

Why contactless giving works

These examples highlight some of the reasons why contactless giving is proving so effective for charities today:

Convenience:  Donors can give in seconds without the need for cash.
Increased participation: More people are willing to contribute when it is simple and accessible.
Trust and professionalism: Contactless devices create a reliable and secure donation experience.
Adaptability: Suitable for a wide range of venues, events and campaigns.

The world of fundraising is evolving, and GoodBox is proud to help organisations make the most of every opportunity to inspire generosity.